Gaya APA

Kotler, P. (0-13-098005-6). Marketing Managemen : Analysis, Planning, Implementation and Control (8 Th ed). USA, Canada: Prentice Hall Internaional Inc.

Gaya MLA

Kotler, Philip. "Marketing Managemen : Analysis, Planning, Implementation and Control". 8 Th ed USA, Canada: Prentice Hall Internaional Inc, 0-13-098005-6. Text.